Meet the Team

We're Charley and Waseem, husband and wife and co-founders of Unpickle.

Charley and Waseem, founders of Unpickle

We know what it's like to be a practitioner trying to juggle everything – caring for patients, managing all aspects of business, and somehow figuring out the ever-changing world of digital marketing and tech. It's overwhelming, and it's not why you got into practice.

That's why we created Unpickle – to take the tech and marketing burden off your shoulders. We simplify, streamline, and support, ensuring your website, SEO, and digital presence work seamlessly so that patients can find you effortlessly.

No more digital overwhelm. No more overpriced services that don't truly serve you. Just an affordable, intuitive way to get your practice seen and growing. Because being a practitioner shouldn't mean becoming a tech expert.

Let us handle the digital side so you can stay focused on what truly matters – treating your patients.

Charley

An acupuncturist, has worked as a marketing and business development consultant in the wellness industry, helping both practitioners and organisations grow and thrive.

Waseem

A coach, software engineer and web developer, has always believed that technology should make life easier, not harder.

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